How To Draw Traffic To Your Blog

For many small and medium business owners, drawing traffic to their site is a major concern. With so many websites competing for people’s attention, you have to learn how to best manage and exploit your site. Without traffic, there are no sales, and just like any business, without sales, your company quickly sinks beneath the waves of obscurity.
Let’s have a look at some of the fundamental ways that a site owner can direct or entice traffic to their website.
Most of them are relatively easy to do, but using them in conjunction with one another is a key element of online marketing. Using just one method to draw traffic isn’t good enough in most cases. Only by optimizing a number of key areas on your website, can you hope to raise your site to prominence.

PPC

Pay per click advertising is a great way of drawing traffic to your site. Basically, you pay for a keyword laced ad on a search engine, and watch as it directs traffic to your site. Converting that traffic into sales is the tricky part, and requires your site to be interesting and up to date.

Keywords

Key words or phrases are used by search engines to index your site. Without them, your site will not do very well. Research your keywords carefully, and use only the best of them.

Content

Your content is your single best sales tool. It must be engaging, interesting and constantly updated to ensure that people want to come back to your site again and again. Your site should also utilize keywords, but still be interesting to the reader. In other words, plan your content, and try to create text that incorporates your keywords, without being obvious to your readers.

Have an Easy to Remember URL

Your URL should be easy to remember, and it should also tell your potential customers basically what your site offers. For instance, if you’re selling fish food, your URL shouldn’t be based around cat food.

Load Time is Important

People are by nature impatient. If they have to wait a significant amount of time for your page to load, they’re likely to leave and try the next site on their search list. Don’t load your site with slow loading pictures and video, especially if you want visitors to return.

Article Directories

Writing articles and submitting them to article directories is a unique and often overlooked method of having your site noticed. By writing articles, you not only set yourself up as an expert in your field, but every article has a link to your site. Search engines use links to index sites, so you gain visibility in more than one way by utilizing article directories. If you don’t have the time to write the articles, hire a copywriter to do it for you. It’s well worth the investment.

Those are just a few examples of how to increase traffic to your site. There are many more, but these examples are some of the most important.