For many small and medium business owners, drawing traffic to their site is a major concern. With so many websites competing for people’s attention, you have to learn how to best manage and exploit your site. Without traffic, there are no sales, and just like any business, without sales, your company quickly sinks beneath the waves of obscurity.
Let’s have a look at some of the fundamental ways that a site owner can direct or entice traffic to their website.
Most of them are relatively easy to do, but using them in conjunction with one another is a key element of online marketing. Using just one method to draw traffic isn’t good enough in most cases. Only by optimizing a number of key areas on your website, can you hope to raise your site to prominence.
PPC
Pay per click advertising is a great way of drawing traffic to your site. Basically, you pay for a keyword laced ad on a search engine, and watch as it directs traffic to your site. Converting that traffic into sales is the tricky part, and requires your site to be interesting and up to date.
Keywords
Key words or phrases are used by search engines to index your site. Without them, your site will not do very well. Research your keywords carefully, and use only the best of them.
Content
Your content is your single best sales tool. It must be engaging, interesting and constantly updated to ensure that people want to come back to your site again and again. Your site should also utilize keywords, but still be interesting to the reader. In other words, plan your content, and try to create text that incorporates your keywords, without being obvious to your readers.
Have an Easy to Remember URL
Your URL should be easy to remember, and it should also tell your potential customers basically what your site offers. For instance, if you’re selling fish food, your URL shouldn’t be based around cat food.
Load Time is Important
People are by nature impatient. If they have to wait a significant amount of time for your page to load, they’re likely to leave and try the next site on their search list. Don’t load your site with slow loading pictures and video, especially if you want visitors to return.
Article Directories
Writing articles and submitting them to article directories is a unique and often overlooked method of having your site noticed. By writing articles, you not only set yourself up as an expert in your field, but every article has a link to your site. Search engines use links to index sites, so you gain visibility in more than one way by utilizing article directories. If you don’t have the time to write the articles, hire a copywriter to do it for you. It’s well worth the investment.
Those are just a few examples of how to increase traffic to your site. There are many more, but these examples are some of the most important.
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Thegreenbisnis | I was doing the same thing in two different places. I was putting lots of parts together, trying to build up a complete picture. My online Network Marketing business was very similar to building a jigsaw puzzle!
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Thegreenbisnis | Please remember that success on the internet is from experience. Although not all smooth at first, ultimately success can be obtained if we continue to try and stay optimistic.
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Thegreenbisnis | For each project, an online business we will do, of course, we will always need a domain name that is suitable and representative to develop a "brand" is our business. If not, this could impact on the less effective as we develop the marketing effort.
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Thegreenbisnis | The importance of image formation of an entrepreneur, whether it is in the online world as well as in the offline world is determined by the capabilities and the ability of the entrepreneur is in distributing information that is useful for anyone including his own candidate prospects.
Jumat, 13 Agustus 2010
Kamis, 12 Agustus 2010
Menjadi Top 10 Google memang impian banyak orang, namun demikian kalaupun impian tersebut telah tercapai (artinya benar-benar jadi top 10) masih banyak juga temen-teman yang masih kecewa atas hasil bisnis internet mereka. Mengapa? Karena mereka kurang mampu menciptakan penjualan.
Sebab mereka mungkin hanya menulis untuk Robot Search Engine tanpa berfokus pada sesuatu yang bisa menjual.
Percayalah bahwa Search Engine Hanya Membantu Kita Mendatangkan Pengunjung dan yang membeli tetaplah manusia, jadi sebaiknya Jangan Hanya Menulis Untuk Robot
Tidak baik juga Terjebak Usaha SEO Yang Produknya Kebanyakan Saingan, sebab jika sudah demikian maka pekerjaan SEO Anda akan terasa sangat berat. Carilah celahnya, yaitu pasar yang banyak pencarinya namun lebih sedikit orang yang membahasnya.
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Jumat, 06 Agustus 2010
Many of the people who write blogs today simply want to share their opinion on something. But then there are the business-minded folks, who have found a way to use blogs, or Web logs, to bring in a little extra cash too.
I recently wrote a column detailing how to get a blog up and running to boost your small business. If you're interested in taking it further — blogging for bucks, if you will — here are five strategies that could turn your blog into a moneymaker.
1. Sell advertising. This is likely the most common means of leveraging a blog to generate income. If yours happens to become a well-known blog, or one that is well-received in a particular niche, it's always possible to sell ad space on your own. For lesser-known blogs, services such as Google's AdSense or BlogAds enable bloggers to establish ad programs.AdSense's — which lets you select several ads that are consistent with the content of your blog — pays you based on how many readers click on the ads for further information. Even better, it's free. BlogAds, on the other hand, hooks bloggers up with would-be advertisers and levies a commission in return for any ad placements that result.
"The nice thing, too, is that the ads are relatively unobtrusive," says Scott Allen, co-author of "The Virtual Handshake: Opening Doors and Closing Deals Online."
2. Help sell others' products. Here is another click-through opportunity. Affiliate programs enable your blog to serve as a conduit between readers and online sites offering various goods and services. One popular choice is Amazon.com. If, for instance, you offer book reviews or even just mention a book in passing in your blog, an affiliate program provides a means for your readers to click directly from your blog to Amazon to obtain further information about the book. If they break out the checkbook or charge card, you get paid as well.
3. Solicit contributions. Not every blog-related income opportunity involves hawking goods or services. As Blanche DuBois did in "A Streetcar Named Desire," consider relying on the kindness of
strangers. Ask for contributions. If, for instance, your small-business blog supports a cause or issue in some fashion — say you repeatedly mention tax reform, health care or some other topic — you can always ask for reader support.Even if you've attracted a group of regular followers who simply enjoy reading what you have to say, they may be willing to underwrite their loyalty with a little financial help. Programs such as PayPal make it easy to establish a simple on-site contribution collection button. "There are lots of worthy 'cause' blogs that would qualify for donations from grateful members of the blog community," says Las Vegas
communications consultant Ned Barnett.
4. Market your services in your blog. Many people associate blogs exclusively with a cyberspace-based soapbox — a place to shout your opinions and little more than that. Granted, blogs are an ideal venue to share your thoughts with others, but don't overlook their capacity to generate new business as well. When appropriate, work in references to what you do and, in turn, what you may be able to offer any would-be client or customer who may be reading your blog. That can spread your opinion and your business moxie at the same time."Instead of short commentaries
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Kamis, 05 Agustus 2010
Jika anda serius mengenai internet marketing, dan ingin meningkatkan jumlah traffic pada website anda adalah hal yang terpenting bagi anda maka salah satu peluang yang paling berharga adalah coba article marketing.
Article marketing meliputi penggunaan konten dengan beragam keyword, informasi dan mudah untuk di akses serta mampu menarik pelanggan dan pengunjung ke website anda.
Ada banyak keuntungan dalam menggunakan internet marketing melalui cara ini. seperti 5 cara yang dijelaskan secara terperinci dibawah ini:
1. Melalui Article Marketing anda mendapatkan traffic tambahan untuk pelanggan dan pengunjung lain untuk menemukan website anda karena anda membangun backlinks pada artikel anda untuk menaikan traffic website anda, lebih banyak traffic memungkinkan pengunjung untuk menemukan website anda.
2. Melalui Article Marketing, anda bisa membangun backlink ke website anda, backlinks ini merupakan backlink one way, yang mana membangun link tersebut lebih menguntungkan untuk search engines seperti google menemukan website anda.
Jika ranking pada search engine adalah masalah bagi anda, maka membangun backlinks ini merupakan bagian marketing terpenting bagi website anda, dan article marketing bisa membuat anda mencapainya dengan cepat dan efektif.
3. Article Marketing mengizinkan anda untuk menulis nama anda sendiri. kebanyakan article directory memiliki box bagian biografi dimana anda bisa berbagi informasi tentang diri anda dan website anda. Dengan menulis artikel informatif sehingga banyak orang yang ingin membacanya maka mereka pengen mengetahui lebih tentang penulisnya yaitu anda.
4. Article Marketing itu gratis, ini merupakan suatu keuntungan terbaik dalam mempromosikan website. Anda akan memasukkan informasi website anda disana, memperkenalan website anda kepada dunia, dan anda tidak akan membayar sepeserpun. dengan meletakkan isi website anda disana, anda akan membangun traffic anda dengan penuh semangat, dan menyampaikan isi website anda kepada pengunjung article directory tersebut.
5. Artikel marketing memperbolehkan anda membangun backlinks menggunakan keywords, karena anda akan menulis tentang sesuatu yang berkaitan dengan website anda. ketika anda menciptakan link dan terdapat nama anda dalam isi website yang kaya akan keywords yang berhubungan. hal itu akan menambah kemampuan SEO dari website anda. pengunjung akan mulai menjelajahi website anda yang berhubungan dengan artikel yang telah mereka baca sebelumnya.
Ada banyak keuntungan lain untuk internet marketing lewat article marketing, jika anda serius tentang internet marketing, anda bisa mencari informasi yang berhubungan dengan article marketing.
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